Not only lawyers sometimes work on Pro Bono based project. Now you can also join thousands of top marketing, IT, HR and design professionals who are making a meaningful impact by volunteering their skills and expertise in the community.
But what’s the profit then……..doing non-profit work? That question can be simply answered with ‘becoming a better designer!’.
“Have you ever been at a banquet or in a boutique or at a concert or a meeting or a company where the vibe was incredibly positive?
I think you know what I mean. A time and place where there was an overflow of positive energy. You felt surrounded by possibility, or people who believed in you, or just felt like buying (or eating, or talking) a lot.
The vibe changes everything. It’s a place you want to work, or a restaurant you want to come back to. I remember the first time I walked into Fast Company’s offices. I remember the original Legal Seafoods. And I remember, just a few weeks ago, the buzz in the lobby of the PDF conference in NY.
If vibe is so important, why does it sound flaky to worry about it? Who’s in charge of the vibe at your place? Could it be better? A lot better?
Changing the vibe isn’t always possible, but most of us rarely try. From physical layout to organization to what leaders say and do… it matters. Sometimes, it’s all that matters.”
I stole this post from the famous Seth ‘Purple Cow’ Godin. He describes an element that is hardly to define but is very important. How this vibe is created is not allways that simple but I also believe that for some concepts and companies it’s a decisive factor. Maybe the ‘Vibe’ is a woolly term but I’ve been persuaded of the fact that after exhaustive research eventually a beautiful marketing theory can be created.
Brandactivation.nl (a project of brandbase.nl) is a new theory in the world of marketeers. It’s explains the way a new brand has to operate to reach the customers. Brand Activation lays the focus on the core of marketing: stimulating the buying process. There are several developments why this focus is now the most important way of advertising and for which advertisers choose Brand Activation instead of traditional campaign.
